Teen boys pay an AI to rate their jawline. One app says it made $500K a month.
The idea: AI face-rating ('looksmaxxing') apps
Looksmaxxing apps score a selfie and give grooming and skincare tips. UMAX's founder told Fortune it brought in about $500,000 a month in subscriptions (Fortune couldn't verify it). On TrustMRR, UCHAD has $695K in verified all-time revenue and FaceKit has $257K.
Startup cost (est.)$500–$2,000
DifficultyMedium
Time to first dollar (est.)1–2 months
No-code friendlyPartly
The receipts
UMAX: About $500,000 in monthly subscription revenue, according to the founder. Fortune says it could not be independently verified.
Source: Fortune (via Yahoo Finance) · checked 2026-10-15
UCHAD | Leading Looksmaxxing App | Viral Creator Growth | $600K+ Revenue: $59,420 verified revenue in the last 30 days; $694,942 all-time
Source: TrustMRR · checked 2026-10-15
Payment-verified figures come from TrustMRR, which reads revenue from the business's payment provider. Founder and press figures are claims we found on the linked page and haven't audited. How we check.
Who pays
Mostly young men into self-improvement.
How it makes money
Weekly subscriptions.
How to start your own
- Focus on actionable, healthy routines (skin, posture, haircut) instead of raw scores.
- Grow through creators in the self-improvement niche.
- Add progress tracking.
The catch
Psychologists warn these apps can hurt teens' mental health. Build responsibly or skip it.